1. Introduction
This Privacy and Cookie Policy explains how Virtuoptica Ltd. ("we", "us", "our") collects, uses, stores, and discloses your personal data when you visit our website virtuoptica.com (the "Site"), and how we use cookies and similar technologies.
2. Data Controller
Virtuoptica Ltd.
Ramim St 20, Karmiel, 2180117, Israel
Email: privacy@virtuoptica.com
3. Personal Data We Collect
- Account Data: Name, email address, password when you register.
- Contact Data: Phone number, address when you contact support or make a purchase.
- Usage Data: Pages visited, time spent, IP address, browser type.
- Marketing & Communication Data: Preferences, feedback, correspondence.
4. Legal Basis for Processing
We process personal data:
- To perform a contract or purchase (Article 6(1)(b) GDPR).
- To comply with legal obligations (Article 6(1)(c) GDPR).
- For our legitimate interests: analytics, marketing, security (Article 6(1)(f) GDPR).
- On your consent for newsletters and non-essential cookies (Article 6(1)(a) GDPR).
5. How We Use Your Data
- Provide, operate, and maintain the Site.
- Improve, personalize, and expand our Site.
- Communicate with you about products, services, offers.
- Process payments and prevent fraud.
- Detect and address technical issues.
6. Data Sharing and Disclosure
We may share data with:
- Service providers (hosting, payment processors, analytics).
- Compliance with legal obligations (courts, regulators).
- Business transfers (mergers, acquisitions) with confidentiality obligations.
7. Data Retention
We retain personal data only as long as necessary for processing purposes or as required by law (e.g., accounting records for up to 7 years under Israeli law).
8. Your Rights
Subject to applicable law, you have the right to:
- Access, correct, update, or request deletion of your personal data.
- Object to or restrict processing of your data.
- Request data portability.
- Withdraw consent at any time (for marketing or cookies).
- Lodge a complaint with a supervisory authority (in Israel: Israel Privacy Protection Authority; in EU: local DPA).
9. Cookie Policy
We use cookies and similar tracking technologies to track activity on our Site and store certain information. Cookies are small data files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
9.1 Types of Cookies Used
- Essential Cookies: Required for basic Site functionality (e.g., login, security).
- Performance & Analytics Cookies: Collect information about how you use the Site (e.g., Google Analytics).
- Functional Cookies: Remember preferences and settings (e.g., language).
- Advertising & Targeting Cookies: Deliver relevant advertisements and measure campaign effectiveness.
9.2 Third-Party Cookies
We may allow third-party service providers to place cookies on your device (e.g., advertising networks, social media platforms). These cookies are subject to the respective third party’s policies.
9.3 Managing Cookies
You can manage or delete cookies through your browser settings. For detailed instructions, visit allaboutcookies.org.
10. International Data Transfers
Your data may be transferred to countries outside your jurisdiction (including Israel and the USA). Where required, we ensure appropriate safeguards such as Standard Contractual Clauses (GDPR) or equivalent protections.
11. Changes to this Policy
We may update this policy periodically. The revised version will be indicated by an updated "Last updated" date. Your continued use of the Site constitutes acceptance of those changes.
12. Contact Us
If you have questions concerning this Policy, contact us at: privacy@virtuoptica.com.